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Louis Vuitton Going to Brooklyn: Hoax?

Brooklyn-bound?Photo: Courtesy of Louis Vuitton

Can you imagine finding Louis Vuitton bags for sale in Brooklyn? Like, the real kind? Well, we couldn’t either, hence our surprise and downright excitement to learn the monogrammed leather goods would be on sale in conjunction with the Takashi Murakami retrospective opening at the Brooklyn Museum April 5. (For anyone living in a cave the last few years, Murakami designed those colorful, limited-edition bags for Louis Vuitton that everyone carried.) WWD reports today:


Vuitton is opening a store offering a mix of multicolor monogram handbags and small leather goods, as well as actual limited edition art canvasses with a new design by Murakami and Marc Jacobs called “Monogramouflage.” They will preview a new Vuitton collection, which will launch in the Brooklyn store on June 1, and be sold at select Vuitton stores worldwide starting June 15.

So Vuitton’s got a full-blown outer-borough store in the works? Or at least a pop-up shop? With new Murakami-designed bags? And they’ll even debut a collection for worldwide sale in our fair Brooklyn?!

It might sound too good to be true for a reason. A spokeswoman from the Brooklyn Museum said she didn’t know where WWD got this information but could not confirm the museum would sell any Louis Vuitton bags. Our dreams are dashed! We are awaiting comment from Louis Vuitton and will keep you posted of any developments.

Update: Fashion Week Daily reports Louis Vuitton will open a pop-up shop in the Brooklyn Museum on June 1. The Brooklyn Museum and Louis Vuitton have yet to confirm details with the Cut, or, um each other.

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Louis Vuitton Going to Brooklyn: Hoax?