cult of personality

Video: Tom Ford in His Massive New Milan Store


Tom Ford opened his first European store in Milan this week. Lucky duck Suzy Menkes got a private tour of the new Ford palace with Tommy Boy himself. It’s five floors, 12,000 square feet and drenched in Fordian impeccability. Ford explains he wants the store to feel like a house. He adds a “layer of specialty” with the exclusive sale of fragrance “Italian Cyprus” in the perfumery. The store also offers every kind of leather good imaginable, cuff links, jewelry, riding boots, luggage, canes, walking sticks, and fur hats. Why bestow such Fordian fabulousness on Milan? Unlike Giorgio Armani, Ford thinks Italy is one of those places where men dress really well. Do watch and enjoy Ford’s soothing voice and affected accent.

Tom Ford tours his new store in Milan [IHT]

Video: Tom Ford in His Massive New Milan Store