too cool for school

Beatrice Inn Owner Launches Clothing Line

Beatrice Inn owner André Saraiva just launched his clothing line Andréwear. He did so “out of necessity,” you see, because he could never find things he wanted to wear in his favorite stores. Those things include the leather jacket you see here at left and skinny pants you can see here. Saraiva owns Parisian boutique Black Block, where you can find the line. It’ll also be available at Opening Ceremony in New York soon. We can’t wait to be total dorks and wear our Andréwear to the Beatrice. How better to illustrate the phrase “too cool for school”? Aside from living in Williamsburg and not taking showers, that is. [NYT]

Beatrice Inn Owner Launches Clothing Line