kiddie chic

‘Magic’ Sneakers in Japan Sell More Than 10 Million Pairs

Japanese label Syunsoku’s children’s sneakers are all the rage in Japan. The asymmetrical soles with rubber spikes on one side supposedly allow you to run fast without losing balance. Over 10 million pairs have been sold since they came out in 2003. Four-year-olds are going wild for them, but starting next year adults can have them too, when the brand (whose name means “nimble feet”) launches an adult line. We’ll start cheering you on now — Run, Forrest, run! [Reuters]

‘Magic’ Sneakers in Japan Sell More Than 10 Million Pairs