Rising star label Obedient Sons & Daughters, designed by husband-and-wife team Swaim and Christina Hutson, is closing. The label’s financial backer lacks the funds to grow the brand (join the club). “For the last year, we have continuously fought to maintain daily operations and have exhausted all alternatives and at this point we need to move on,” Swaim told Style.com.
Obedient Sons launched more than two years ago and the Hutsons were CFDA/Vogue Fashion Fund finalists last year, so this loss stings. However, the Hutsons will show a brand-new collection at Fashion Week on February 14, the name of which we’ll learn when show invitations go out. “This is a huge risk for us, but we feel that it takes us in the right direction,” Christina said. It’s like being single after a long relationship — scary, but before you know it, everyone wants a piece of you.
Obedient Sons & Daughters Shutters [Style.com]
