behind the scenes

Video: Gareth Pugh (and His Nipple Clamp) Up Close and Personal

This season Gareth Pugh screened a video of his fall 2009 collection in Paris instead of putting on a runway show. New York fashion director Harriet Mays Powell chatted with Pugh after the screening. “By doing a video and not doing a show, that means we’ve been able to concentrate a lot more on what goes into the sale room,” he said. “My clothes don’t necessarily lend themselves that well to fashion shows.” Watch the video to scope out his nipple-clamp necklace and find out how it sums up his clothes.

Video: Gareth Pugh (and His Nipple Clamp) Up Close and Personal