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Rosa Cha Founder Wants Men to Wear Shorter, Tighter Swim Trunks

Amir Slama founded Rosa Cha, a high-end swimsuit label known for its ultrasexy, skimpy styles. Unsurprisingly in the dissertation The Wall Street Journal has published about how men should wear and care for their swimwear (necessary!), he advocates shorter, tighter styles. When he swims — often in places like Florianopolis in Brazil or Punta del Este in Uruguay — he wears “boy shorts,” which are like boxer briefs but a little longer. When he’s lounging, he wears another pair of shorts over them that stop at mid-thigh and slightly taper near the hem.

“Short shorts that are a little tighter near the knees make your body look longer and elegant,” he says. “Big and long shorts make you look like a potato bag.”

Amir Slama founded Rosa Cha, a high-end swimsuit label known for its ultrasexy, skimpy styles. Unsurprisingly in the dissertation The Wall Street Journal has published about how men should wear and care for their swimwear (necessary!), he advocates shorter, tighter styles. When he swims — often in places like Florianopolis in Brazil or Punta del Este in Uruguay — he wears “boy shorts,” which are like boxer briefs but a little longer. When he’s lounging, he wears another pair of shorts over them that stop at mid-thigh and slightly taper near the hem.

Rosa Cha Founder Wants Men to Wear Shorter, Tighter Swim Trunks