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Louis Vuitton Opens Store in Mongolia

Louis Vuitton just opened a store in Mongolian capital Ulaanbaatar. It’s one of the first luxury fashion stores in the region, and Vuitton thinks it will be well trafficked because it’s centrally located and many inhabitants pass through the area. Also, Vuitton CEO Yves Carcelle has noticed many Vuitton bags “on the arms of elegant women” in trendy Mongolian night spots. To make the store feel familiar, Vuitton is showcasing a special saddle in a nod to Mongolia’s “nomadic roots and strong horse riding culture.” [WWD]

Louis Vuitton Opens Store in Mongolia