campaign trail

Karl Lagerfeld Heads to Argentina for Chanel’s Spring Campaign

Back in October, Karl Lagerfeld transplanted the barnyard playground he created for the spring 2010 Chanel runway to Buenos Aires, Argentina, to shoot the season’s campaign. Now the shots have been released, and they star his favorite faces: Baptiste Giabiconi (who wears a very Karl-inspired ponytail and ruffled shirt) poses alongside Freja Beha on a mysterious staircase, and Claudia Schiffer gets her own photograph (below), which features her wearing a large black hat and a Chanel quilted bag. Overall, it looks less farm and more fiesta. Do you like the campaign?

Claudia Schiffer for Chanel spring 2010.Photo: Courtesy of Chanel


A Chanel Tango with Freja and Claudia [Modelinia]

Karl Lagerfeld Heads to Argentina for Chanel’s Spring Campaign