ice ice baby

That Chanel Iceberg Was Actually Made From ‘Snice’

Surprise! Yesterday’s Chanel show was just as spendy as it looked. Some facts on that runway centerpiece, the greatest piece of ice since, well, maybe this:

1. It weighed 265 tons and stood 28 feet high.
2. It was imported from northern Sweden just for the show.
3. It was composed of snow and ice, a combination that is apparently called “snice” in Chanel Land. And you thought snowicane was bad!

4. The Grand Palais where the show took place was kept at four degrees below Celsius (about 28 Fahrenheit) to keep the ice piece — possibly attendees — from melting.
5. The ‘berg was carved by 35 ice sculptors from around the world in six days.

But all the extravagance is the perfect mirror to the collection, which WWD reminds us “doesn’t come cheap,” even though Karl only used faux fur. Exorbitance is of little concern to Chanel. Last year’s sales were reportedly the best in the label’s history.

Chanel RTW Fall 2010 [WWD]
Earlier: Karl Lagerfeld Sends Beast Models Around a Giant Iceberg for Chanel

That Chanel Iceberg Was Actually Made From ‘Snice’