Net-A-Porter founder Natalie Massenet: “We’re involved with 400 independent bloggers and websites, they drive traffic and increase sales. When I launched The Outnet a year ago, I leaked it at a bloggers’ luncheon and it was instantly tweeted about Ha, I should have known! But the feedback allowed us to build things into our strategy. As for magazines vs. bloggers, the best content and most relevant will win. Magazines have the upper hand, but if they’re not using the medium, they’re missing out.” [Fashionista]
