more than just pants

J Brand’s New Sportswear Line Aims to Be Like Rag & Bone, Not True Religion

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.
Kate Middleton wore J Brand jeans in Canada.
Kate Middleton wore J Brand jeans in Canada. Photo: Samir Hussein

Anna Wintour–approved jeans label J Brand announced today that they’re launching a full sportswear line for next spring. But they’re shooting for a much ritzier customer than other contemporary denim turned sportswear labels, reports WWD.


With retail prices running between $200 and $1,500, J Brand is aiming to sell its new collection alongside Helmut Lang, Rag & Bone, Isabel Marant and Carven on the retail floor.

J Brand Moves Into Sportswear [WWD]

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J Brand’s New Sportswear Line Aims to Be Like Rag & Bone, Not True Religion