Karl Lagerfeld, who stopped showing his signature collection in September 2010 and has subsequently spread his talents across almost every branding medium possible, announced the launch of two women’s collections under his very own label on January 25. The lower-priced masstige line, called “Karl,” will range between 60 and 300 euros (about $85 to $415), while the higher-priced collection, “Karl Lagerfeld Paris,” will be 300 to 2,500 euros (about $415 to $3,465).
The fashion house was previously owned by Tommy Hilfiger, but as of last year is fully controlled by private-equity firm Apax Partners (Apax formerly owned Hilfiger as well, but sold it and kept Lagerfeld last year). This past August, Lagerfeld got a new president, Pier Paolo Righi, who joined the company from Hilfiger and has helped spearhead the launch of Lagerfeld’s new collections.
