great expectations

Victoria Beckham to Launch E-Commerce, ‘First Step’ Toward Opening a Store

Photo: J.B. Nicholas / Splash News/Corbis

The updated VictoriaBeckham.com, set to launch this spring, will offer a selection of denim, eyewear, accessories, and pieces from the Victoria, Victoria Beckham collection. “My new website has been in the making for a very long time,” the designer said in a press release. “It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving featuring never seen before insights into my world through the medium of film.” CEO Zach Duane added, “For us this is the first step towards creating our own store environment,” a safe space for $3,850 handbags.

Victoria Beckham to Launch E-Commerce