The famed Prada Marfa installation in Texas might be torn down, but surprisingly not because of any sort of angry trademark battle with Prada, reports the Fashion Law. When Berlin-based artists Michael Elmgreen and Ingar Dragset built the faux Prada store in 2005, they had full permission from Miuccia herself. This time, it’s the Texas law that threatens the longevity of the famed art installation. According to the Texas Department of Transportation, the “store” counts as an “illegal outdoor advertising sign,” and is in violation of a technicality in the archaic 1965 Highway Beautification Act. C’mon, squares! It’s not an advertisement, since the installation — which was built to deteriorate into the natural landscape — is meant to be anti-consumer. But of course, the man doesn’t understand the artistic vision or humor. Currently, Texas law enforcement has the right to tear it down, but the department of transportation has yet to make a final decision.
