spring 2014 ad campaigns

In 3.1 Phillip Lim’s Ad, There’s a Model Swimming in Pants

Shot in South Africa, the new 3.1. Phillip Lim spring ad seeks to convey a message of freedom, and — despite the 20 degree temperatures here — makes us want to go for a swim. One of the black-and-white images features Anna De Rijk outfitted in a geode-printed top (a nice play on the rocks in the background) wading through a body of water. Click through the slideshow to see this campaign and many more.

3.1 Phillip Lim’s New Ad: Swimming in Pants