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This Is Why Vetements Is So Popular

Vetements at Paris Fashion Week.
Vetements at Paris Fashion Week. Photo: Imaxtree

We’re recapping our five favorite moments from each day of Paris Fashion Week. Below: the best, prettiest, and weirdest things we saw on Day Three.

1. Vetements subverted the school uniform. The cult label held its show in an old gorgeous church and, upon the first few looks, seemed to be taking on the school uniform (disheleved kilted skirts, neckties worn backwards and askew). There was one look with a strong color story that was as dramatic as it was wearable: a great puffed-up bomber in tomato red with tangerine lining, worn over an equally oversize pomegranate-red hoodie decorated with a disruptive message: “May the Bridges I Burn Light the Way.” Challenging, yes, but the look displayed why this brand is so popular. Now if only they could fix their casting problems.

Photo: Imaxtree

2. This moto jacket at Chloé. Clare Waight Keller’s “Romantic Voyager” outing for Chloé was inflected with ‘70s motifs for the modern easy rider, like this red-and-black leather jacket with racing stripes.

Photo: Imaxtree

3. Paco Rabanne makes us excited for denim. At Paco Rabanne, dark raw-denim trousers stood out as the streamlined casual pant for fall. We loved the contrast stitching and piping, as well as the metal-detailed belt. (It’s been a good season for belts overall.)

Photo: Imaxtree

4. Rick Owens’s hair balls. We always anticipate something stimulating at the Rick Owens show. Day Three’s takeaway, in addition to velvety capes, a great tailored cream coat, and dripping motifs, was hair. It was teased into cocoonlike spherical shapes that both obstructed the model’s view and highlighted ideas of form and texture. It looked fantastically creative.

5. Uniqlo and Lemaire. The cool Parisian label and the mass-market superstore threw a pre-shopping event at its Marais location to kick off the newest collaboration between the two brands. In addition to the collarless cotton shirting and swingy ponchos for women, we also noticed women scooping up striped short-sleeve men’s button-downs — a perfect staple, for a friend or for yourself.

This Is Why Vetements Is So Popular