Hillary Clinton
Photo: Joe Raedle/Getty Images
Donald Trump’s repeated claims that Hillary Clinton is playing “the woman’s card” have turned into a lucrative branding opportunity for her campaign.
Not long after the Republican front-runner made his remarks, the Clinton campaign started doling out hot-pink cards that read “Congratulations! You’re in the majority” in return for every donation of $1 or more. The “woman’s card” merchandise and related fund-raising messages have brought in over $2.4 million dollars in donations, some from people who had never given to Clinton before.
Like an Instagram model offered a Flat Tummy Tea sponsorship, presidential candidates never miss a profitable branding opportunity.
