A list of the most famous Gen-Zers might go like this: Yara Shahidi, Billie Eilish, Bella Hadid, Lil Nas X, and Shopbop. The online retailer, known for being a place where trendy women can buy anything from a $20 logo tee to a $2,000 Acne jacket, is turning 20 this month. To celebrate two decades in the business, Shopbop is going all out, launching a special clothing capsule and opening a physical pop-up in Soho jammed-packed with daily events for customers.
Called The Twenty, the capsule is an exclusive collection of 20 off-the-runway pieces from 20 of Shopbop’s most beloved designers. Some of them are obvious Shopbop pieces, like Zimmermann’s signature ruffled minidress in a fall floral print, or a cropped knit from Acne Studios in a decadent shade of blood red. But rounding out the selection are pieces from smaller designers: croc-embossed studded boots from Maryam Nassir Zadeh, crystal crochet earrings from the niche label Area, a leopard fleece from cult favorite brand Sandy Liang. You can catch the full anniversary collection here, but we’ve gathered a few of our favorites below. Scroll down to shop them all.
Shopbop Pop-Up, 106 Spring St.; (Friday, September 6–Sunday, September 22.)
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