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Now Smell This

  1. now smell this
    How to Train Your Nose, According to Louis Vuitton’s Master PerfumerPlus: Jacques Cavallier-Belletrud on working with Frank Gehry on the bottle for his fragrance Symphony and his favorite scent.
    By Maya Allen
  2. now smell this
    The First Fenty Perfume Has A New HomeAnd it’s definitely going to sell out again. And you definitely need it.
    By Kathleen Hou and Asia Milia Ware
  3. campaign trail
    Iconic Bob and Bangs Spotted in the South of FranceBlackpink’s Lisa’s swanky Celine fragrance campaign is here.
    By Erica Smith
  4. now smell this
    19 Unique and Great-Smelling Valentine’s Day Gifts Under $150From a chamomile candle to a cactus soap.
    By Kathleen Hou
  5. now smell this
    Thierry Mugler Changed the Perfume World ForeverWith his perfume Angel.
    By Kathleen Hou
  6. now smell this
    Red velvet curtains
    How Baccarat Rouge 540 Became the Scent of 2021The perfume that’s everywhere, including all over TikTok.
    By Kathleen Hou
  7. now smell this
    The Olsen Twins Are Making Fragrances AgainThe Row’s first scent collection is here, and it’s nice and oily.
    By Erica Smith
  8. scent memories
    The Story Behind the Adam Driver Centaur PerfumePerfumer Aurélien Guichard, the creator of Burberry’s new Hero scent, breaks it all down.
    By Erica Smith
  9. now smell this
    Chanel Is Throwing a Big Birthday Party on IceFor No. 5.
    By Kathleen Hou
  10. new faces of things
    Watch Miley and Her Mullet Get the Anime TreatmentFor Gucci’s newest flower-filled fragrance campaign.
    By Erica Smith
  11. it happens!
    And Now You Are Attracted to a CentaurBlame Adam Driver’s new Burberry ad.
    By Claire Lampen
  12. now smell this
    Drake’s Finally Launching His CandlesHappy Mother’s Day, from Champagne Papi.
    By Erica Smith
  13. now smell this
    Youn Yuh-jung Didn’t Want to Smell Brad PittFor a very good reason.
    By Kathleen Hou
  14. now smell this
    Dolly Parton to Launch Her Perfume During the Super BowlOne reason to tune in this Sunday.
    By Erica Smith
  15. an investigation
    So, When Is Drake Launching His Scented Candles?An in-depth investigation.
    By Erica Smith
  16. now smell this
    This Candle Smells Like a Fall DayA collaboration from Boy Smells and Ganni.
    By Emily Burns
  17. now smell this
    Goop Is Really Running Out of Edgy Candle Ideas, HuhThe vagina candle gets another follow-up.
    By Kathleen Hou
  18. now smell this
    Would You Like to Smell Like a Pair of Louboutins?Christian Louboutin’s first line of fragrances is here.
    By Erica Smith
  19. now smell this
    Here’s One Way to Celebrate the Full MoonAllow Marion Cotillard and the new Chanel No. 5 film to demonstrate.
    By Erica Smith
  20. now smell this
    Today in Celebrities We Didn’t Expect to Launch a Candle LineAnthony Hopkins pivots to fragrance.
    By Erica Smith
  21. now smell this
    Finally, Candles You Can Actually AffordByredo’s designer has an iconic collaboration with Ikea.
    By Erica Smith
  22. now smell this
    One Fancy Candle to Rule Them AllAesop finally enters the candle game.
    By Erica Smith
  23. now smell this
    Dior Doubles Down On WomenIn a new initiative with Dior Parfums.
    By the Cut
  24. now smell this
    Time to Watch Lady Gaga Sing in a ForestHer new Valentino fragrance campaign has arrived.
    By Erica Smith
  25. now smell this
    Ariana Grande Made Another PerfumeThe singer’s sixth fragrance is spacey and sweet.
    By Erica Smith
  26. now smell this
    Would You Like to Smell Like Seoul?Meet Le Labo’s newest City Exclusive scent.
    By Erica Smith
  27. now smell this
    Would You Like to Smell Like a 19th-Century Queen?Perfumers have resurrected a fragrance found in an old shipwreck.
    By Erica Smith
  28. now smell this
    Hey, Do You Hear the Perfume Truck?Perfume trucks are the new ice-cream trucks.
    By Kathleen Hou
  29. space!
    Would You Like to Smell Like Space?Soon you’ll be able to spritz NASA’s top-secret blend of raspberries, hot metal, and meat.
    By Erica Smith
  30. now smell this
    Oh No, Gwyneth Paltrow Made Another Sexy CandleWhat does this one smell like?
    By Kathleen Hou
  31. beauty for one
    8 Weird Perfumes to Try in IsolationBecause nobody can smell you anyway.
    By Kerensa Cadenas
  32. scent memories
    For Monique Lhuillier, Love Smells Like Clean SheetsTalking to the designer about her first-ever fragrance.
    By Erica Smith
  33. scent memories
    Lionel Richie Likes to Smell ‘Extremely Fresh’Thanks to his new fragrance collection, Hello by Lionel Richie.
    By Erica Smith
  34. new faces of things
    Marion Cotillard’s Face Has a New JobIt’s very French.
    By Erica Smith
  35. now smell this
    Robert Pattinson Smells Like CrayonsApparently, “lots of people” have told him this.
    By Claire Lampen
  36. lunchtime buy
    A More Affordable Twist on a Cult-Favorite CandleCire Trudon launched a line of travel miniatures.
    By Kathleen Hou
  37. now smell this
    The Story Behind Goop’s Vagina CandleTalking to Douglas Little, the perfumer behind the candle, on what it was actually supposed to smell like.
    By Courtney Shea
  38. new faces of things
    Liam Payne’s Face Has a New JobThe former boy-bander is the new face of Hugo Boss’s icy fragrance.
    By Erica Smith
  39. now smell this
    Watch Emma Stone Do a Lot of Things in Slow MotionIncluding dancing and walking through a bunch of flowers in Louis Vuitton’s new fragrance film.
    By Erica Smith
  40. now smell this
    9 Poems for Celine’s 9 New PerfumesOne smells like a smoky Paris nightclub.
    By Emilia Petrarca
  41. now smell this
    The Best New Perfumes Smell Like SaltSeven fragrances that will remind you of potato chips and the sea.
    By Kathleen Hou
  42. now smell this
    Rei Kawakubo Made a Beauty StoreIt’s in Paris, and it’s very cool.
    By Erica Smith
  43. now smell this
    Ariana Grande’s New Perfume May or May Not Contain PonytailThe singer’s new perfume video is a sequel to her “Thank U, Next” music video and it’s full of damning evidence.
    By Erica Smith
  44. now smell this
    Zendaya Can Ride a HorseWatch her do it in her first ad for Lancôme.
    By Kathleen Hou
  45. lunchtime buy
    Tory Burch’s New Scent Smells Like Blood Orange and RoseIt’s called Knock on Wood.
    By Jane Larkworthy
  46. now smell this
    The New Celine Perfumes Smell Like What Now?Apparently Hedi Slimane’s new scents smell like a “vulnerable-feeling man in liquid form.”
    By Erica Smith
  47. now smell this
    Harry Styles Thinks He Smells Like Joan Didion’s HouseWhich means, what … fried chicken?
    By Claire Lampen
  48. now smell this
    Everyone Confirms Rihanna Smells Really, Really GoodSo many famous people casually sniffing Rihanna.
    By Erica Smith
  49. now smell this
    You Can Get Zendaya’s New Perfume a Month EarlyIt’s very fun to hold.
    By Erica Smith
  50. now smell this
    You Can Now Smell Like the LouvreBut you can’t smell like the Mona Lisa.
    By Kathleen Hou
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