cult of personality

Lagerfeld, Jacobs, Prada Don’t Know How to Surf the Net

Lagerfeld chooses his brain over technologyPhoto: Photo Illustration: Everett Bogue; Photos: Getty Images

If you’re anti-technology, you might want to consider a career in fashion. Many of the world’s top designers barely know how to use computers, if at all. Take Karl Lagerfeld:

Does this mean Lagerfeld employs a household head of technology to push buttons on TVs and iPods for him? Oh, the awkward joys of the high life!

Marc Jacobs, on the other hand, is more tech savvy since he took up the Internet as a kind of hobby when he got out of rehab in 2000. He “know[s] how to Google,” has had “a relationship from the Internet,” and comments on blogs to unwind and amuse himself — nevertheless, he still can’t sync his iPod. Jacobs’s boss Yves Carcelle, chief executive of Louis Vuitton, “doesn’t touch technology and famously, in the well-wired LVMH Moët Hennessy Louis Vuitton group, answers queries with handwritten replies.” Balenciaga designer Nicolas Ghesquiere doesn’t know how to use the Internet but, interestingly, just got a BlackBerry. We pity the assistant who will have to teach him how to use it. Miucca Prada doesn’t know how to use the Internet either — if she needs to see something on the Web, her staff has to show her.

Suddenly, as we alternate our writing with intermittent bursts of HTML code, we feel severely unfashionable.

Computerphobia: Is It Undermining the Fashion Industry? [IHT]

Lagerfeld, Jacobs, Prada Don’t Know How to Surf the Net