retail therapy

Bra-llelujah! Spanx Bras Hide Back Fat

Behold: the Bra-llelujahPhoto: Courtesy of Spanx

Have you joined the Spanx army? If your bum and abs look pretty darn good, chances are it ain’t from the gym. Well, now the savior of womankind (and the scourge of some men) has set its aim higher: the boobs. The Atlanta-based company famous for the control top on its panty hose presold thousands of the “Bra-llelujah” online. The bras are selling so well in stores, a vice-president of Dillard’s, one department store that put the item on racks a month ago, called Spanx “the backbone of the intimate apparel business.”

So what’s so special about the Bra-llelujah? It’s made of the same nylon stretch fabric as the control-top panty hose but has special straps to flatten back fat. Yes, that’s right: no more muffin back. The bras come in two styles and retail for $62. So they’re not the sexiest-looking bust supports, but if it puts our lumps in the right places, we’ll take it.

Now if only Spanx made jeans…

Spanx Shouts Bra-llelujah With New Launch [WWD]

Bra-llelujah! Spanx Bras Hide Back Fat