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Rehab Shmehab! Mendes Lands Another Calvin Klein Campaign

Out of rehab, into underwearPhoto: Getty Images

Eva Mendes can’t lose. When most other starlets hit the damage-control circuit post-rehab, Mendes remained the face of Calvin Klein fragrance and even got a free shopping spree on her birthday. Now news comes that this fall the actress will appear in a multi-million-dollar print and outdoor campaign for Calvin Klein underwear.

Asked if the image of Mendes’ two visits to rehab in February at the Utah-based Cirque Clinic where Lindsay Lohan and Kirsten Dunst have also checked in is expected to impact the campaign, Tom Murry, president and chief operating officer of Calvin Klein Inc., a division of Phillips-Van Heusen Corp., said, “No, it has not. We were already in one [fragrance] campaign when it [rehab] occurred and it did not affect our decision-making for the underwear campaign.”

Perhaps Mendes’s pre-rehab image — she isn’t known for boozing it up on tables all night long, paparazzi car chases, or flashing body parts — has something to do with it. Maybe young Hollywood could learn a lesson from the quiet, classy way she’s handled a rather personal matter.

And we’ve gotta say, we’ll be glad to see a lady with curves sell some skivvies (as will some boyfriends, no doubt).

In Love With Eva: Mendes to Be Calvin Klein Underwear’s Face [WWD]
Related: Eva Mendes Gets Out of Rehab and Gets Sweaters

Rehab Shmehab! Mendes Lands Another Calvin Klein Campaign