London-based label PPQ designed five dresses for Ben Sherman, which will hit stores in two weeks. The dresses will retail for $300 and the only place you’ll find them in this city is at the Ben Sherman Store at 96 Spring Street. Each dress was inspired by the music of a different era: sixties mod, seventies rock, eighties ska, nineties Britpop, and this decade’s indie.
Quickie primer on PPQ: It’s kind of like the British version of Heatherette. Whereas the latter has had Paris Hilton model in their shows, PPQ puts British party girl Peaches Geldoff on the catwalk. That sort of thing. After the jump, the full collection gets its big reveal.