Target’s New GO Line Is Designed by…Target?!

Photo: Courtesy of Target


Target has commissioned limited-edition GO lines by Jovovich-Hawk, Gryson, Botkier, and Richard Chai. But today, the retailer announced it will keep the GO line going in between guest-designed lines, with collections designed in-house:

Target’s certainly launched enough GO lines to be able to handle a few on their own now, so this all sounds promising. Some of the pieces would easily mix-and-match into any wardrobe, but we may skip the shiny ensembles. After the jump, we have the rest of the first line from the new GO program.

Photo: Courtesy of Target


Photo: Courtesy of Target


Photo: Courtesy of Target


Photo: Courtesy of Target


Elsewhere: Photos of Unnamed Target GO Collection Surface [Racked]

Target’s New GO Line Is Designed by…Target?!