cult of personality

Nicole Richie Designs Possibly Kinky Jewelry Line

Photo: WireImage

Nicole Richie is wrapping herself around our little finger — and our necks and wrists, as she’s designing a 50-piece costume-jewelry collection for Mouawad. The line is scheduled to debut this fall. (Will Nicole wear the bracelets as necklaces? The suspense builds…) The company is racking up the celebrity-endorsement deals: Heidi Klum already designs for the company, which is also planning to launch lines this year with Seal and … Gabrielle Union? Uh, okay!

Prices for the Nicole Richie Collection are in the Sensible Range — from $30 to $150 — and the pieces will be sold in stores like Bloomingdale’s and Nordstrom. According to FabSugar, the designs will include leather, silk strings, chains, rivets, feathers, and gold-plated metals.

It’s amazing how when you separate out all the materials, it sounds like an S&M party. —Noelle Hancock

Mouawad Group Targets Star Power [WWD]
More Scoop on Nicole Richie’s Jewelry Collection [FabSugar]

Nicole Richie Designs Possibly Kinky Jewelry Line