first looks

Whitney Port’s Clothing Line Sounds Very L.A.

It’s not a Magic Eye — it’s a look from Eve and A!Photo:

It’s been days since a C-lister launched a clothing line, so we’ll revisit Whitney Port’s forthcoming “contemporary” collection, Eve and A. We learn in WWD the name came from Port’s middle name (Eve!) and her co-creative director Adrienne Baravetto’s first name (and A!). The line launches for fall with twenty pieces ranging from $50 to $220. Apparently many will be adjustable:

We were kind of excited about Whitney doing a line because the girl really does dress well and is so pleasant and eating-disorder-free. But judging from this description and the above photo of one of the line’s pieces, this collection won’t inspire us to make a special trip to Kitson or any of the other L.A. retailers who actually bought it. Because no New York store wanted the collection, which is all you really need to know.

Whitney Port of ‘The Hills’ Jumps Into Contemporary [WWD]

Whitney Port’s Clothing Line Sounds Very L.A.