Agyness Deyn has been dropped from the Burberry campaigns for reportedly being too famous. According to the U.K.’s Metro, photographer Mario Testino, Burberry’s “advertising visionary,” is sick of seeing her face, a “checked-cap mole” said:
She was just a flash in the pan. Last year she was quirky but now she is challenging [Kate] Moss in the fame stakes by positioning herself everywhere. That kind of popularity just hasn’t sat well with Mario, who is looking for something different.
We’ve learned from way too many cycles of America’s Next Top Model that models are generally encouraged to avoid talking back (Nigel Barker has delicate feelings, after all), voicing their opinions, displaying their personalities, or doing anything that would cause you to actually remember their names. Perhaps because it makes them a bit more disposable? The industry may prefer faces without names, but the public likes being on a first-name basis with supermodels. We hope Burberry didn’t pull an Elle (too soon after Nina-gate?) on this one and let a good one go. Also, let’s not forget that Testino is an avid Moss supporter, reportedly calling her his favorite.
Deyn’s rumored replacement is 21-year-old Rosie Huntington-Whiteley, last seen on the arm of Christopher Bailey at the Met’s Costume Institute gala. It all comes together now…
’Over-exposed Agyness dropped’ [Metro UK via Jezebel]