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The Home Shopping Network will sell Sarah Jessica Parker’s fragrances Lovely and Covet Pure Bloom this month, but Sarah Jessica Parker won’t pop up on the channel to hawk them. Coty, the company that makes the fragrances, says Parker “was never asked to appear” on the channel since she’s really busy with promoting the Biggest Movie Ever. She approved the deal, but Coty, not Parker, signed with HSN.
But the New York Post reports “HSN insiders” think Parker just doesn’t want to appear on the channel. And this surprises … no one. Why should SJP carve out time to appear on HSN? Doesn’t she have a movie to promote, clothes to design, and other fabulously famous things to do? And frankly, we can’t envision flipping through the channels and stumbling upon her standing behind a counter racing the clock to spout as many perfume sales pitches as possible. Which is exactly why people buy her perfumes. You know, that whole aspirational thing. Her perfume launch is reportedly part of HSN’s celebrity-perfume extravaganza, though the Post doesn’t expect to see any other famous faces either.
SELL MY PERFUME, NOT ME [NYP]