Burberry’s fall ads are out! Where Agyness Deyn once posed, Rosie Huntington-Whitley and actor Sam Riley now stand. Huntington-Whitley isn’t really a surprise, since the model attended the Met gala with Burberry designer Christopher Bailey. And Riley caught the designer’s eye in the 2007 movie Control, in which he played Joy Division’s Ian Curtis. Bailey thought the actor felt right for the mood of this campaign.
Speaking of this ad’s mood, it’s quite different from that of the last Burberry one, which starred Deyn and had a rock-and-roll feel. Though it had been suggested Deyn was axed from the fall ads because she’s too famous, we now understand why she wasn’t cast. She just doesn’t epitomize the type of girl who would wear a ruched knee-length skirt for a walk through a foggy forest.
But Bailey couldn’t let Deyn go entirely. She’ll still appear in ads for Burberry fragrance The Beat. “Agyness is a huge part of the Burberry family and a personal friend,” Bailey said. Aw.