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Josh Hartnett’s New Armani Fragrance Ad

Photo: Courtesy of Armani

• The new Giorgio Armani Diamonds for Men campaign, shot by Mario Testino, stars Josh Hartnett. It’s supposed to look like a real paparazzi shot, and Giorgio’s trying to play on the saying, “Diamonds are a girl’s best friend.” So then the paps are Josh’s BFFs? [WWD]

Prada will launch Infusion d’Homme next week at the men’s ready-to-wear show in Milan. It hits counters this September with an ad campaign shot by Steven Meisel with model Rogier Bosschaart. [WWD]

• Frida Giannini handcrafted a men’s scent slated to launch this September called Gucci Pour Homme. Sales are expected to reach $180 to $200 million. [WWD]

• Lauren Conrad is the spokeswoman for Avon and is backing their new Girls m.powerment Campaign, a program designed to prevent dating abuse and partner violence. It’s about time she promoted a cause with these products. [WWD]

• Tela Beauty Organics and Aveda founder Horst Rechelbacher are both claiming to have made the first beauty products to bear the USDA organic seal. [WWD]

• Rimmel London, of which Kate Moss is still the face, is releasing two new products: Lasting Finish Intense Wear Lipstick in twenty shades and Lasting Finish 16-hour Foundation in ten shades. [Makeup Minute]

• Talika’s Regenerator Serum claims to make nails stronger and enhance growth. This blogger says it actually does those things. [Beauty Snob]

• Bliss is having an online sale, marking up to 80 percent off items. But we just learned it ends today, so get your shop on now. [Beauty Blogging Junkie]

Josh Hartnett’s New Armani Fragrance Ad