Good news for insomniacs and anyone else who does the home-shopping thing: Patricia Field is designing a limited-edition clothing line for the Home Shopping Network. So now Field has design collaborations with Payless, Marks and Spencer, and HSN under her belt. Called Destination Style New York (you can guess whom they’re marketing to, right?), the line, Field says, will be like the items in her store. “Anyone can go in and find something — it’s a store of items,” she tells WWD. The 50-piece collection of sportswear, denim, dresses, and accessories even includes the white flower dress Sarah Jessica Parker wears in the opening of the Sex and the City movie. Or, if women don’t want to spring for the entire dress, they can just buy the flower as a pin. Now, who could’ve predicted that outfit would be available, on cable television, in not one but two sartorial forms? Kind of genius, kind of scary. Other items range from a T-shirt dress printed with Field’s iconic Martine illustrations to a black and red rose-print dress with a patent-leather belt to a sequined blazer. Pieces will retail from $39 to $199.
HSN will start promoting the collection in September during Fashion Week, and the line will go on sale only for five consecutive days starting September 23. They’ll even kick off sales with a fashion show, and we sincerely hope that will allow us to relive the magic of the clothes in the Sex and the City movie. If nothing else, it ought to give the channel a desperately needed boost of quirky. Of the classiest variety, of course.
HSN and Patricia Field [WWD]