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Calvin Klein Demotes Toni Garrn, But Her Star Still Rises

Top, Suvi in Calvin Klein’s fall campaign; bottom,
Toni in Calvin Klein’s spring campaign.Photo: Courtesy of Calvin Klein

Calvin Klein is known for launching Kate Moss and Natalia Vodianova’s careers, but the house most recently thrust German 17-year-old Toni Garrn into the spotlight as the star of their spring campaign. Last year the house dropped Natalia as its face and picked up Finnish model Suvi Koponen to star in its fall ad campaign. But in September Garrn landed a worldwide exclusive opening and closing the Calvin Klein runway show and swiftly replaced Koponen in the campaign. (If we may toot our own horn, we saw her star potential before all that, picking her as one of our favorite faces of the spring season.) Many expected Garrn to become the “new Natalia,” remaining the brand’s face for seasons to come. However Calvin Klein’s new ad campaigns are out, and Suvi is back in the top spot as the face of the label. Garrn has been demoted to the CK Jeans campaign, starring alongside Ali Stephens.

Francisco Costa told WWD Suvi was the “perfect choice” for the fall campaign since the collection is “characterized by sharp, angular lines with a real emphasis at the waist, torso, and legs.” But even though Calvin demoted Garrn, she’s picking up steam elsewhere. Since February she’s appeared in W, i-D, and V, while working with star-making photographers Steven Meisel and Mario Testino. And let’s not forget Testino even said Garrn may be the new Claudia Schiffer. She also just landed her first cover, for German Vogue, so we dare say she’s here to stay. Click through to see her CK Jeans campaign and German Vogue cover. —James Lim

That’s Toni on the floor and Ali Stephens standing up.Photo: Courtesy of Calvin Klein

Calvin Klein Jeans F/W 08.09 by Steven Meisel [Fashion Spot]

Calvin Klein Demotes Toni Garrn, But Her Star Still Rises