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Meet Emporio Armani Underwear’s First Asian Model

Photo: Getty Images

Move over, David Beckham: You’re not the only one who can rock out with your — uh, shirt off in the Emporio Armani Underwear ads. Takeshi Kaneshiro can, too. Appearing in the fall ‘08 campaign alongside Beckham, the actor is the first Asian to model in an ad for the brand. Perhaps Giorgio just couldn’t resist jumping on the diversification bandwagon. (Of course the move can’t hurt his expansion in Eastern markets, either.)

This isn’t Kaneshiro’s first high-fashion gig; he was a spokesmodel for Prada in China in 1998. He has also shilled products for SonyEricsson, Pocari Sweat soft drink, and Morinaga chocolate, among others. The half-Chinese, half-Japanese actor has appeared in more than 30 films, and Time magazine calls him the Asian film industry’s Johnny Depp. We’ll just call him eye candy.

Emporio Armani’s New Man [British Vogue]

Meet Emporio Armani Underwear’s First Asian Model