Vogue and IMG may fill the void left by the MTV’s Eighth and Ocean and VH1’s The Agency, that gaping emptiness that no other model reality show has quite been able to fill (Tyson and Tyra, we still love you — but you’re almost above what we’re talking about here). The magazine and fashion company will air an “elaborate” reality TV series about models on Vogue.tv starting August 19. The Internet show will also be syndicated on sites like Hulu.com and Veoh.com. Called Model.Live, the show will follow three models as they try to get work at Fashion Weeks in New York, Paris, Milan, and London.
The producers plan to keep the show as real as possible. They’ll document castings for the jobs the girls get rejected for as well as those they book. If issues surrounding race or disordered eating surface, they plan to “meet them head-on.” Express sponsors the series, so IMG Models in America and Europe will stock their closets with Express clothes. But The Wall Street Journal notes, “In the interest of authenticity, the models won’t be required to wear them.” Well, of course not. You can’t ask a model to wear Express to a Lagerfeld casting!
The only stuff we won’t get to see? Anything involving “controversial behavior like smoking or drinking” because they “don’t want to embarrass anybody.” Even so, the show looks quite intriguing.