Here’s one reason to get excited for fall: You’ll be able to buy affordable Comme des Garçons threads at H&M. Yay! The September issue of W has a preview of Comme des Garçons’s collection for H&M, which hits stores in November. W describes it as “mostly black … with Japanese tomboy airs.” It includes the following:
…[A] range of tailored jackets, many deconstructed, along with cropped pants, baggy shorts and a variety of skirts in stretch wool. On the perkier side are polkadot knits in jersey or merino wool, colorful shirts—some with dots—and a “showpiece” coatdress decorated here and there with dense Victorian ruffles.
We dare say we are amenable to all of that. However H&M wasn’t quite so into Comme des Garçons designer Rei Kawakubo’s initial advertising campaign ideas, since she didn’t want to show any clothes in the images. Her usual pictures of robotic dogs by underground artists might draw in the well-heeled folk who shell out upwards of your rent for her Comme des Garçons duds just to get their edge on, but broke folks need a touch more incentive. Learning curves, Rei. Learning curves.