beauty marks

Just Asking: Is M.A.C Releasing a Hello Kitty Collaboration?

One plus one could equal awesome.Photo courtesy M.A.C Cosmetics, Sanrio


Excuse us while we delve into some total rumormongering for a moment: We’ve been hearing that Hello Kitty would be launching a limited-edition makeup collection with M.A.C in 2009, so, unable to take the whispers any longer, we broke down and finally made some phone calls. And? A M.A.C representative would neither confirm nor deny the deal. Huh! If our fluency in flack-ese is as solid as we think it is, this sounds like the classic non-denial denial — so, you know. Assuming this isn’t just a figment of our hallucinations, the collaboration could mean big profits, especially considering the cartoon feline’s die-hard groupies and M.A.C’s loyal legions. Plus, M.A.C’s past limited-edition lines like Fafi and Heatherette have sold out fast, and an Emanuel Ungaro collection is dropping in October — so a cartoon-collab color line could be a surefire addition to their list of hot-ticket collections, especially for fans of Japan’s cute kawaii culture. If this is the real deal and not just our beauty-obsessed speculation, would you buy the stuff? We’re imagining lots of pinks…

Just Asking: Is M.A.C Releasing a Hello Kitty Collaboration?