run through

Janet Jackson Resurrects ‘Pleasure Principle’ With Lingerie Line

Janet Jackson, a model wearing Pleasure Principle,
and Bruno Schiavi.Photo: WireImage

Janet Jackson has been talking about designing a lingerie line for some weeks now. We’d hoped she was just being ironic, what with that whole Super Bowl malfunction and all. But she just unveiled the line, prompting us to rescind said hopes. Why? She named it Pleasure Principle. Oh-oh. Oh-oh. Oh-Ohhhhh! You know you love it, too.

Jackson’s designing the line with Australian lingerie designer Bruno Schiavi, who also designs Dr. Rey’s Shapewear line (as in Dr. 90210 plastic surgeon Robert Rey). Jackson said she really wanted the satin and lace wears to be comfortable. “I hate when you’ve had on a bra all day long and you just can’t wait to take it off — every woman has experienced that,” Jackson tells WWD.

The line is expected to hit department stores either at the end of this year or early next year and is currently being shopped around to buyers. Jackson and Schiavi plan to expand beyond lingerie next year and are currently working on more lines. What are the odds that body jewelry is next?

Janet Jackson Launches Lingerie [WWD]

Janet Jackson Resurrects ‘Pleasure Principle’ With Lingerie Line