Dancity dance dance!Photo: Getty Images
As of right now we’re taking Justin Timberlake’s line William Rast seriously, without an ounce of sarcasm. Why? Because he’s not only showing his line at Roseland Ballroom during Fashion Week (just a few short weeks away!), but he’s also going to perform when the models walk down the runway wearing it. And, well, we want a good seat. We confess we were starting to get skeptical about the success of William Rast, which just expanded to a full line of sportswear, because it hasn’t really taken off since it was first presented in L.A. almost two years ago (not to mention it’s fronted by a celebrity, which increasingly is the kiss of death). And its new creative directors cooked up fancy promotional efforts for the newly expanded line, including a film to launch on the Internet starring Erin Wasson and Timberlake — but that’s still not online a month after it was supposed to be, and we were wondering if maybe something was awry at JT’s house. But if they’re staging a Timberlake concertrunway show at Roseland, they must not just have their ducks in a row but dancing ‘NSync. (Sorry, had to.)
Fashion Scoops: HOT TICKET [WWD]
Related: How William Rast Execs Convinced Justin Timberlake to Star in the Campaign
