If you weren’t sweating it out at the tents, it happened to be a fantastic day to go shopping (pre-deluge, anyhow), as the Saturday crowds were about two-thirds what they would normally be. Makes sense: Most shopaholics are clamoring around the runways and all. But what if the runways were to come to, ahem, Aldo? Today we saw the sign pictured above, positioned conveniently near the entrance of the store on Broadway in Soho. It reads: “AS SEEN ON THE RUNWAY AT NEW YORK FASHION WEEK.” Aldo. Really? And which runway would that be? But surely a retailer would never lie to us for the sake of marketing! Perhaps there are similar signs at Express, too?