A shot from the offending
Vogue spread. Note the $200
Burberry umbrella.Photo: nytimes.com
editors probably thought they had a pretty clever idea when they asked real people instead of professional models to pose for its current issue. Average men and women on the street appear in a photo spread flaunting items like a $10,000 Birkin bag, a $100 Fendi
bib, and a $200 Burberry
umbrella. But the thing is, 456 million people in India — half the country’s population — live on less than $1.25 a day. So a lot of people are finding the spread rather sickening. New Delhi newspaper columnist Kanika Gahlaut told the New York Times
she found it “not just tacky but downright distasteful,” calling it an “example of vulgarity.” She added it’s not “fun or funny” to put a poor man in a mud hut in Alexander McQueen
clothes. How did Indian Vogue
editor Priya Tanna respond?
Right — $10,000 Birkin bags are every man’s privilege. Which is why we have seven. Critics are further upset that Tanna didn’t even identify the names of the real people in the spread, simply referring to them as a “man” or “woman” and crediting the item. Maybe the fashion assistants were too busy trying to keep the McQueen samples wrapped in plastic when they were done shooting to write down names. Doing two things at once is tricky.
Vogue’s Fashion Photos Spark Debate in India [NYT]