The last Los Angeles Fashion Week featured shows by Lauren Conrad, the Pussycat Dolls, and Nicky Hilton. Needless to say, such events are neither the recipe for a fashion capital nor a draw for top buyers and editors. IHT reports:
“Anytime I attended a show during L.A. Fashion Week, I never saw buyers or any business being done,” said the Los Angeles designer Pamela Barish. “There are lots of publicists, some L.A. press and B-list celebrities who want publicity and free clothes.”
But now L.A. Fashion Week has an opportunity to take a different direction since IMG, which produces L.A. Fashion Week, is breaking with its sponsor of five years, Smashbox Studios, after October’s Fashion Week. Public-relations executive Jennifer Gross, who puts on an annual emerging-designers showcase in L.A., said the “good celebrities” won’t go to the “overcrowded party circus” found at Smashbox. Furthermore, it’s an hour away from L.A.’s downtown fashion scene. We do hope, though, that if L.A. organizers embrace this opportunity to take Fashion Week in a different direction, Lauren Conrad still gets to be a part of it. Just because she’s the very fiber of our being.