Charlotte Ronson to Do JCPenney Line

By
I [Heart] Ronson

Bless JCPenney for trying to punch themselves up. First they had Kimora Lee Simmons design a back-to-school line, which we found inappropriate and misguided. But their next venture is not only more appropriate but legitimately exciting and could actually help business! Charlotte Ronson will design a line for the store called I [Heart] Ronson. WWD reports:

Targeted towards the 21 to 35-year-old woman, I [Heart] Ronson will be priced at the store’s better tier, ranging from $15 for layering T-shirts and tanks to $26 to $44 for blouses, sweaters and jeans to $40 to $65 for dresses and jackets. In contrast, Ronson’s contemporary line for department stores wholesales from $70 to $130.

Bless JCPenney for trying to punch themselves up. First they had Kimora Lee Simmons design a back-to-school line, which we found inappropriate and misguided. But their next venture is not only more appropriate but legitimately exciting and could actually help business! Charlotte Ronson will design a line for the store called I [Heart] Ronson. WWD reports:

Charlotte Ronson to Do JCPenney Line