Alexander McQueen Wants People in the Midwest to Wear His Clothes

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A peak at McQueen’s Target line.

Alexander McQueen’s Target line could not be more fitting in this time of change. He decided to do the collection, launching in March and retailing for under $129.99, because he wants to reach across the pond, and then to a handful of states and shake hands via his clothes with residents of Indiana, Iowa, and Kansas. He tells WWD:

“Apart from the East and West Coasts, my company doesn’t have any visibility in the U.S.,” he said. “I always liked the idea of people in the Midwest wearing my clothes. The idea of this upstart from London going where people haven’t heard of me, I think that was interesting to me. I think it’s quite adventurous of Target.”

Alexander McQueen’s Target line could not be more fitting in this time of change. He decided to do the collection, launching in March and retailing for under $129.99, because he wants to reach across the pond, and then to a handful of states and shake hands via his clothes with residents of Indiana, Iowa, and Kansas. He tells WWD:

Alexander McQueen Wants People in the Midwest to Wear His Clothes