Rogan to Do Second Target Line

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A look from Rogan’s previous Target collection.

Rogan is doing a second Target line based on their ecofriendly Loomstate line. The main Loomstate collection, including organic-cotton blouses for $192 and organic sweaters for $161, is sold at Saks and Barneys Co-Op. The Target diffusion line will go for $14.99 to $44.99. It will launch on April 19 — in time for Earth Day on April 22 — and be available through May 16. Though the first Rogan line launched in Barneys, WWD writes:

Whether Target starts its Loomstate line off at a high-end retailer remains to be seen. These days, Target is stressing its low prices and the “pay less” part of its “Expect More, Pay Less” tag line and may want to distance itself from the haute crowd.

Rogan is doing a second Target line based on their ecofriendly Loomstate line. The main Loomstate collection, including organic-cotton blouses for $192 and organic sweaters for $161, is sold at Saks and Barneys Co-Op. The Target diffusion line will go for $14.99 to $44.99. It will launch on April 19 — in time for Earth Day on April 22 — and be available through May 16. Though the first Rogan line launched in Barneys, WWD writes:

Rogan to Do Second Target Line