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Hedi Slimane Shoots Non-Model Boys for Symbolic Prada Ad

Let’s go buy some two-by-fours!

Behold Hedi Slimane’s spiffy first ad for Prada. Slimane has been focusing on photography since he exited Dior Homme last year and released a photo book called Rock Diary earlier this year. These boys are sons of Paul and Tricia Simonon, bass player and manager of the Clash. They’re in school in England and have never modeled or worked with Hedi before. WWD reports:

Prada said the brothers were photographed “in moments of reflection and introspection. It is a symbolic yet understated approach to desire in men’s wear; a new classicism with a rebel edge.”

Behold Hedi Slimane’s spiffy first ad for Prada. Slimane has been focusing on photography since he exited Dior Homme last year and released a photo book called Rock Diary earlier this year. These boys are sons of Paul and Tricia Simonon, bass player and manager of the Clash. They’re in school in England and have never modeled or worked with Hedi before. WWD reports:

Hedi Slimane Shoots Non-Model Boys for Symbolic Prada Ad