A lucky reporter over at Grazia bumped into Matthew Williamson in the airport in Capetown, South Africa (it’s okay — we’ll have fun here building snowwomen this weekend). He told the magazine before he comes to New York to ready for the opening of his meatpacking-district flagship in five weeks — his first in this country — he’s shooting the ad campaign for his H&M line, which launches this May. He’s shooting the print ads in Mexico and the TV ads in Brazil (we can also build fun snow-Lagerfelds here). When Grazia asked Williamson if he’d be in the ads he replied, “Oh, that would be telling.” Anyway, H&M leaked the above snapshots of Williamson with the line. They’re a bit fuzzy, but it’s a preview nonetheless! We’re digging the cut of the dress on the right in Williamson’s signature prints. Oh, sigh. May is too far away.
Matthew Williamson talks H&M collaboration! [Grazia]
Related: Matthew Williamson to Do H&M Collection