Last night we brought our video camera to the fall 2009 presentation of Commonwealth Utilities, a young label founded by designer Anthony Keegan with his business partner Richard Christiansen (also one of our five labels to watch this season). Young labels like Commonwealth can’t afford 30 models, so Keegan and Christiansen hired 5 and had them change clothes. But there were no changing rooms here — the boys stripped down in front of guests. It’s all part of the brand’s mission. “There are a lot of men’s brands out there and they’re very refined, but I don’t think those guys look like they’re having sex,” Keegan said. “And I want our guy to look like he’s getting it regular.” Watch the video to see the fabulous fall 2009 collection and, well, abs.
Related: Five Designers to Watch This Season