Video: The Rehearsal for Gareth Pugh’s Fall 2009 Film

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Instead of a runway show, this season Gareth Pugh presented his fall 2009 collection in a haunting film shown to a modest audience in Paris. He tells Dazed Digital that he decided to do a film instead of a runway show because he didn’t want to look “overly brash” by doing a big women’s show on the heels of his first seminal men’s show.

DD: You were conscious that people might judge you?


GP: I didn’t think it was the right kind of mood. It was my first menswear show and it needed to be like a proper show and it was important for me to do that. For the womenswear it was more about taking it down to a different sort of level, trying to take away the shine or varnish of a show. It was much more about being realistic about things. With shows, it’s sometimes nice to get away from something that I’m used to.

Instead of a runway show, this season Gareth Pugh presented his fall 2009 collection in a haunting film shown to a modest audience in Paris. He tells Dazed Digital that he decided to do a film instead of a runway show because he didn’t want to look “overly brash” by doing a big women’s show on the heels of his first seminal men’s show.


Gareth Pugh: Inverting Fashion Formulae [Dazed Digital]

Video: The Rehearsal for Gareth Pugh’s Fall 2009 Film