loose threads

New Marni Store Opens; Brüno Movie Rated R

• A new Marni store is opening on 21 East 67th Street. Not Madison or Fifth Avenue, because Marni designer Consuelo Castiglioni wants her customers “to have the sensation of discovering the boutique.” The shop is right around the corner from Madison. [WWD]

The New York Times Magazine, whose ad pages are down 41 percent in the first quarter, is cutting fashion spreads after the May 3 issue. Fashion content will be confined to T magazine. [WWD]

• The Brüno movie has been rated R. It comes out July 10. Brace. [Vulture]

Yves Saint Laurent designer Stefano Pilati just got a floral sleeve tattoo on his left arm. Expect him to cover it with long-sleeved garments. [Purple Diary via Fashionologie]

• The Alternative Miss World contest for “hardcore exhibitionists” takes place in London on May 2 and sounds awesome. “Unexpected celebrity appearances,” “dancing girls,” and “semi-naked boys” will be included. [British Vogue]

• Heidi Montag and Spencer Pratt got a marriage license and will wed legally on Saturday, which ought to be the opposite of romantic. [TMZ]

New Marni Store Opens; Brüno Movie Rated R